Based Public Relations
Non Profit Fundraising KJZZ 91.5
When the state's most recognized restaurant group needed highly effective and creative advertising, they came to Awe Collective. With ten locations, Sauce by Fox Restaurant Concepts knew their popular pizzas could use a little extra dough in the form of a customized to go and catering program. Captivating store installations, targeted ad buys, local outreach and thoughtfully designed menus were just the secret that Sauce needed to succeed. And here's the Awe moment the launch of Sauce's Party Pickup program elevated sales within just weeks.
They wanted local buzz around a hotel remodel. We thought bigger, envisioning a chance to create "Phoenix's first in flight impression" near the international airport. Awe Collective identified that the soon to be boutique hotel from the Crowne Plaza brand needed a localized identity to match the strong brand of the longstanding hotel line's legacy. Named after Arizona's state bird, The Wren, a Crowne Plaza Hotel, was hatched. Awe took the reins to develop named experiences across the property and in each room. Logos, branding, positioning and design helped this desert jewel take flight.
Digital Strategy Quail Distributing
A comprehensive mix of media relations elevated this much anticipated restaurant by Chef Bernie Kantak, Mixologist Adidas Originals High Tops Green
nationally loved talent Lynne Rossetto Kasper, Awe Collective's connections and creativity have elevated the station's audience to advance local public radio, its community connections and top notch programming.
Brandon Casey and Operator Andrew Fritz. In its first year, Citizen Public House earned "Best New Restaurant" honors from The Arizona Republic, Phoenix New Times, Phoenix Magazine and Esquire Magazine with additional national recognition in Food Wine, Esquire, Forbes and Sunset. The restaurant's signature Pork Belly Pastrami continuously takes the blue ribbon on Howard Seftel's "Best" lists while Casey's inventive cocktails and Adidas Harden Vol. 1 Cargo Release Date
Faced with the challenge of making dairy a desert staple smack dab in the middle of summer, Awe boosted National Dairy Month and the Dairy Council of Arizona's efforts in June with edgy outreach, marketing, events and PR. The launch of a "Moo ving Milkshake Shop" with top Valley chefs creating gourmet dairy concoctions, local partnerships with innovative floor advertising installations in the state's largest grocery store and TV station visits by the Dairy Council's very own milkmen made for an Udd erly Amazing campaign.
Branding / Design The Wren
hidden speakeasy Citizen R+D continuously keeps the Valley thirsty for more.
Wine, spirits and craft beers take center stage in a comprehensive digital strategy, social media integration and website design delivered by Awe Collective. Quail Distributing needed an efficient way to connect their street team sales force to contribute to website and online catalog. on the go. Now, sales team members simple share photos and Orange Nmd Human Race posts of new products and fun customer moments while the auto updating website organizes and displays their posts, showing a peek into the Quail company culture. Awe Collective stepped up to the plate and delivered a new look for the world famous sports destination in Scottsdale, including logo, brand identity, uniforms, website and even menus. The new brand has been featured on major press conferences and media outlets worldwide. Now this Pony is set for another 60 years in the future.
Advertising / Marketing Fox Restaurant Concepts
As obsessive NPR listeners/fans ourselves, the Awe Collective team is always stoked to work with the station's local affiliate, KJZZ. From organizing one of KJZZ's largest and most popular pledge drive packages raising nearly $100,000 in one campaign, to curating an Emmy winning student media program and a cocktail panel with Human Race Nmd Yellow For Sale
Public Relations Citizen Public House
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