The astronomical fee paid for the winger can only begin to Harden 1 All White
As if that were not enough, the name of David Beckham will also be thrown into the mix as the 24 year old Welshman arrives 10 years after the former England captain and marketing machine left the Premier League for La Liga.
Gareth Bale will have to find his place within a star studded Madrid line up quickly because the world's most expensive player is sure to be compared constantly with his new team mate Cristiano Ronaldo and Barcelona's Neymar.
Despite a few run ins with Madrid fans, no one has Adidas High Tops Navy ever doubted Ronaldo's voracious appetite for goals and his commitment to win every single game.
His ability to attract international supporters and new sponsors, especially in the English speaking world, is one thing, but he will be judged by the Bernabeu for his performances on the pitch, particularly in the Champions League and against Barca.
Real are the richest club by income in the world ahead of Spanish champions Barca, according to the annual survey by accounting firm Deloitte, and Bale's capture is essential for them to continue to develop their income streams around the Pharrell Williams Human Race Nmd Red
Ronaldo sets the standard and is seen to have justified his $125 million transfer fee from 2009, scoring 202 goals in 202 matches.
Real's arch rivals Barcelona have splashed 57 million euros to sign Brazil forward Neymar and just as Ronaldo has had to get used to constant comparisons with Lionel Messi, Bale will be expected to outperform the Catalans' new boy.
Handling a partisan local media that Adidas Energy Boost Prime Blue
Bale, whose versatility is a mixed blessing, is likely to form a formidable front three with Ronaldo and France striker Karim Benzema.
Bale can play down either flank, centrally behind the striker, in a deeper midfield role or even at full back but new boss Carlo Ancelotti has yet to settle on a fixed formation.
Bale set to join Real Madrid
Bale excelled at Spurs with his surging runs into space but he will need to adapt to La Liga's slower, more tactical games, against teams who typically defend in numbers against Real.
Beckham's reach, which transcended football, helped fire Real's brand growth internationally between 2003 and 2007.
regards a couple of games without a goal as a 'crisis' is another new concept Bale will need to assimilate, and the intensity of the fervour will be doubled if Neymar and Barca are overshadowing his and Real's progress.
be understood when the player's marketing impact is brought into the equation, and that is where comparisons with Beckham enter the frame.
They will be hoping for more of the same with Bale, whose image has been used by British Telecom to promote their new sports television service in Britain, and by NBC in their advert for coverage of the Premier League in the United States.
He will be tussling for a place with the likes of Argentina winger Angel Di Maria, Germany playmaker Mesut Ozil, Real's exciting new attacking midfielder Isco and former Spurs team mate Luka Modric.
Bale lands at the Bernabeu with a hefty $131.86 million price tag and the need to impress one of the most demanding audiences in the world every time he steps out on to the pitch.
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